Senior SEO Specialist (Geo )(I-Gaming)
As a Senior SEO Specialist at Betsson Group, you will play a pivotal role within the LATAM Marketing team, focusing on enhancing the brand's organic visibility in Argentina. This position involves working at the intersection of SEO, AI-driven discovery, and brand strategy to influence how users discover the company's offerings across traditional search engines and emerging platforms.
Your primary responsibilities will include developing and executing a comprehensive Organic Search and Discoverability strategy tailored for the Argentine market. This entails translating business objectives into prioritized SEO roadmaps, conducting ongoing search and competitor research, and implementing optimization initiatives across onsite, offsite, and technical SEO. Additionally, you will monitor performance metrics, provide insightful reports to the LATAM SEO Manager and local marketing teams, and collaborate with stakeholders to embed best practices such as entities, topical authority, and E-E-A-T principles.
The ideal candidate will possess strong hands-on experience in executing SEO strategies within dynamic environments. A solid understanding of onsite, offsite, and technical SEO, including audits and large-scale optimization, is essential. Proficiency in analyzing performance data and effectively communicating insights to both technical and non-technical stakeholders is required. Experience with SEO tools like Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools is highly desirable. Professional working proficiency in English and native-level Spanish (Argentina) is mandatory.
Betsson Group offers a fast-paced and dynamic work environment, characterized by a youthful and energetic culture. With a team of 1,700 professionals spread across seven offices, including 900 based at the Malta headquarters, the company provides ample opportunities for growth and development. If you are a proactive individual who thrives on challenges and is eager to push boundaries, this role offers a platform to make a significant impact.