Marketing Programs Lead
Arcesium is seeking a talented and highly motivated Marketing Programs Lead to join our Account-Based Marketing (ABM) team within Client and Partner Development. In this role, you will play a critical part in designing, executing, and optimizing scalable ABM programs that support revenue growth and deepen engagement across priority accounts. You will work cross-functionally with Sales, Marketing Operations, and Product and Corporate Marketing to deliver data-driven, end-to-end ABM programs that accelerate deal cycles and strengthen pipeline performance.
Key responsibilities include owning and executing global ABM programs and playbooks for one or two of our target segments, managing end-to-end campaign delivery across multiple channels from campaign ideation and email creation to execution, reporting, and optimization. You will develop and execute multi-layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers, buyer personas, and stages of the sales cycle. Additionally, you will partner closely with Sales teams to understand target account goals, buying committee dynamics, and deal stages, translating insights into tailored marketing strategies that drive engagement and pipeline acceleration.
The ideal candidate will have at least 6 years of ABM and demand generation experience, preferably within technology, financial services, or fintech environments. A strong understanding of account-based marketing principles and best practices, including account segmentation, personalization, and multi-channel orchestration, is essential. Expertise in managing events and digital marketing programs, overseeing the full lifecycle from strategic planning through execution and post-campaign analysis, is also required. Hands-on experience with CRM and marketing automation platforms, such as Salesforce, HubSpot, or similar tools, is necessary.
The expected annual base salary for this position is $135,000 - $155,000. Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching. The applicable annual base salary paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.
Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world’s most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow’s challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.