Growth Marketing Manager, SEM
Thumbtack is seeking a Growth Marketing Manager specializing in Search Engine Marketing (SEM) to enhance its digital marketing initiatives. This role is integral to Thumbtack's mission of becoming the premier platform for home management services, connecting homeowners with a vast network of local service professionals. The successful candidate will join a dynamic Growth Marketing Team dedicated to creating engaging campaigns and collaborating cross-functionally to drive marketplace growth.
The Growth Marketing Manager will be responsible for executing and refining Thumbtack's paid search strategies across platforms like Google and Microsoft. Key duties include managing and optimizing SEM campaigns to meet specific KPIs, developing and implementing experimentation roadmaps for ad copy, keywords, and bidding strategies, and partnering with data science and engineering teams to build scalable automation tools. Additionally, the role involves tracking and measuring performance metrics such as incremental return on ad spend (iROAS) and lift, utilizing both in-house and third-party data sources.
Candidates should possess over eight years of experience in paid digital advertising, with a proven track record of improving and scaling ad programs focused on conversion volume and efficiency. Expertise in enhancing SEM campaign performance through testing, optimization, automation, and creative strategies is essential. The role requires strong data analytics skills, including proficiency with pivot tables, vlookups, and basic modeling, as well as fluency in generative AI and automation tools, with a history of integrating them into SEM execution and analysis.
Compensation for this position varies based on location. For candidates in the San Francisco Bay Area, San Jose, New York City, or Seattle metros, the salary range is $123,300 to $159,500. In Austin, TX, Washington DC metros, or in California, Massachusetts, New Jersey, or Washington states, the range is $111,400 to $144,100. For all other U.S. locations, the range is $104,600 to $135,300. Actual salaries will be determined based on factors such as qualifications, skills, and experience.
Thumbtack fosters a collaborative and innovative company culture, emphasizing cross-functional teamwork and a commitment to helping homeowners confidently care for their homes. The company offers growth opportunities within a dynamic environment, making it an attractive workplace for professionals looking to make a significant impact in the digital marketing and home services industries.