Country Manager - Belgium
As the Country Manager for Belgium at Betsson Group, you will have full profit and loss responsibility for the Belgian market, overseeing customer experience, lifecycle management, and local marketing strategy. Your primary objective is to drive sustainable revenue growth and maximize customer value. The Belgian market encompasses both online casino and sportsbook operations, as well as a retail sportsbook network with over 400 points of sale across the country.
In this role, you will lead and develop a team of local experts and professionals, driving revenue growth through customer engagement. You will develop and implement the local market strategy and annual plans while managing the local budget. Collaborating closely with central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Belgian market. Additionally, you will be accountable for the customer lifecycle from acquisition to retention, drive brand awareness through various marketing channels, and ensure that customer engagement is delivered through effective marketing and an optimized site experience.
The ideal candidate holds a bachelor's degree in business, sales, or marketing, with over 10 years of experience in marketing or commercial positions, including at least 3 years at a senior strategic level. Direct experience working in the Belgian market and solid people management experience are essential. A deep understanding of casino and sportsbook operations with a proven track record of delivering commercial success is required. Gaming retail experience will be considered an asset. Excellent communication skills, both verbal and written, strong project management abilities, results orientation, analytical skills, and a proactive, driven attitude are also necessary.
Betsson Group offers a competitive remuneration package and relocation support to Malta. The company provides a hybrid work structure with the option to work remotely twice a week, a healthcare plan, and a fabulous office environment in one of Malta’s prime locations. Employees benefit from on-the-job training by experienced professionals, multiple company events throughout the year, fun team-building events, and dedicated time for training through online platforms.
Joining Betsson Group means becoming part of a dynamic and fast-paced industry where teamwork, support, and learning are the driving forces. The company values a diverse and inclusive culture, offering growth opportunities and a chance to work with a great team of people. If you are energized by a rapidly changing environment and welcome unexpected challenges, this role provides an exciting opportunity to make a significant impact in the Belgian market.