Senior Product Marketing Manager - Verticals
Klaviyo is seeking a strategic Senior Product Marketing Manager to drive growth within key verticals, beginning with the Hospitality sector, encompassing Food & Beverage and Hotel & Travel. This role is pivotal in defining vertical positioning and go-to-market strategies, transforming market insights into compelling messaging, scalable sales initiatives, and measurable revenue outcomes.
The successful candidate will lead the development of vertical-specific messaging, pitch decks, and enablement materials. Collaboration with Sales, Partnerships, Integrated Marketing, Customer Success, and Product teams is essential to enhance Klaviyo's market position. Additionally, the role involves integrating structured market and field insights into product roadmap discussions within an established vertical strategy framework.
Key responsibilities include refining Ideal Customer Profiles (ICP), segmentation, and Total Addressable Market (TAM) to guide investment decisions. The role requires developing deep customer and buyer insights across sub-segments and geographies, understanding pain points, workflows, and purchasing behaviors. Crafting differentiated vertical narratives by aligning Klaviyo's capabilities and ecosystem integrations into clear use cases and measurable business outcomes is also crucial. Maintaining a strong perspective on the competitive landscape across segments and regions is expected.
The ideal candidate possesses over five years of product marketing experience, particularly in B2B SaaS environments, and has supported complex, multi-stakeholder sales cycles. A strong analytical mindset is essential, with the ability to translate pipeline, revenue, and usage data into actionable strategies. Clear communication skills to simplify complex technical concepts into business value, and the ability to influence cross-functional partners without formal authority, are required. The role demands a self-starter comfortable with ambiguity and managing competing priorities, with an ownership mindset focused on business results.
Klaviyo offers a competitive base salary ranging from $116,000 to $174,000, depending on factors such as job-related skills, experience, education, and location. The total compensation package may include participation in the company's annual cash bonus plan, equity, sign-on payments, and a comprehensive range of health, welfare, and well-being benefits. Additional details about the specific salary range for preferred locations can be provided during the hiring process.