Senior Product Manager, Personalization Growth
Klaviyo is seeking a Senior Product Manager for Personalization Growth to enhance the adoption and retention of their Personalization SKU, which includes Audience Optimization and the personalization engine. This role is situated within Klaviyo's Personalization & Analytics pillar, a key component of their Marketing Analytics & Personalization offering. The Personalization SKU is a machine learning-powered product designed to help marketers understand their customers and personalize interactions effectively.
The primary responsibilities include owning the in-product experiences that facilitate customer discovery and trust in Personalization features, ensuring the ROI of Personalization is evident through product design, and managing analytics surfaces that connect usage to business outcomes. The role also involves defining and tracking real adoption metrics, designing trial conversion experiences, and collaborating with cross-functional teams to enhance the customer journey from trial activation to long-term retention.
Candidates should have 3–5+ years of product management experience, particularly in driving product adoption and retention for paid B2B SaaS products. Strong UX instincts, especially for complex products, and the ability to define and measure real adoption are essential. Experience with machine learning-driven features, customer empathy, and data literacy are also important.
The base salary for this position ranges from $136,000 to $204,000 USD annually, depending on experience and location. Additional compensation may include participation in the company’s annual cash bonus plan, equity, and a comprehensive range of health, welfare, and wellbeing benefits.
Klaviyo fosters a culture that values unique backgrounds and experiences, encouraging applicants who may not meet all traditional job requirements to apply. The company is committed to empowering creators to own their destiny by making first-party data accessible and actionable, aiming to nurture personalized experiences in e-commerce and beyond.