Senior Manager, GTM (Fintech)

As the Senior Manager of Go-To-Market (GTM) at Zenoti, you will lead the development and execution of demand generation strategies within the fintech sector. Zenoti is a leading provider of cloud-based software solutions for the beauty and wellness industry, serving over 30,000 businesses across more than 50 countries. This role offers the opportunity to drive growth and market positioning for a company at the forefront of industry innovation.

In this position, your primary responsibilities will include designing and implementing demand generation initiatives to generate qualified leads and achieve revenue targets. You will leverage various marketing channels, such as digital marketing, content marketing, events, website management, and partnerships. Additionally, you will collaborate closely with sales, product, and other cross-functional teams to ensure alignment and support for product launches and key initiatives.

The ideal candidate will possess a bachelor's degree in Marketing, Business, or a related field, with an MBA being a plus. You should have proven experience as a marketing leader, preferably within the vertical SaaS space, and a successful track record in developing and executing digital marketing and lead generation campaigns. Strong experience in branding, positioning, and market messaging, along with excellent leadership and team management skills, are essential. Proficiency with CRM systems like Salesforce and digital marketing tools is also required.

Zenoti offers a dynamic work environment with opportunities for professional growth and development. Employees benefit from a collaborative culture that values innovation and excellence. As a Great Place to Work Certified™ organization, Zenoti is committed to empowering its team members to achieve their full potential.