Senior Digital Media Planner (Mensch) Luxury Automotive
The Senior Digital Media Planner (Mensch) Luxury Automotive role at WPP Media involves strategic and operational responsibility for digital campaigns and budgets, focusing on luxury automotive clients. The position is based in Frankfurt, Germany, within WPP Media, WPP's AI-driven media operating unit that integrates media, data, and partnerships to deliver creative personalization at scale.
Key responsibilities include implementing digital campaigns from planning through to completion, coordinating closely with channel experts in paid search, paid social, programmatic, and e-commerce. The role also involves monitoring market and media trends to develop recommendations for placements, formats, and targeting, as well as overseeing coordination with consultants, marketers, channel experts, and campaign management. Additionally, the planner will evaluate offers, partnerships, and special advertising formats, manage conditions and budgets in collaboration with the Investment Team, and develop strategies and pitches to further develop existing and new clients.
Required qualifications include a degree or completed vocational training in marketing, media, business, or a related field, with at least 3 years of experience in planning or consulting on digital media campaigns. Candidates should be familiar with common planning tools, relevant media terminology, and online KPIs, possess excellent Excel skills and strong analytical thinking, and demonstrate high organization, resilience, self-reliance, clear communication, and teamwork. Excellent written and spoken German skills are also required.
Compensation includes 30 vacation days plus one flexible day, with the 24th and 31st of December free. Health benefits, attractive retirement plans, and Mental Health Awareness Days are provided. Employees have access to diverse training opportunities and internal career programs within the WPP network. Additional perks include unforgettable events, employee discounts, and other highlights such as the Job Ticket, Wellhub, or the Job Bike.
WPP Media fosters a culture where everyone is welcome, emphasizing diversity and equal opportunities. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.