Business Director, Planning

The Business Director, Planning at WPP Media is a pivotal role within the Connections Planning team, focusing on the Marks and Spencer account. This position requires an exceptional and driven media planner who can effectively manage client relationships and lead strategic media initiatives. WPP Media, as WPP's AI-driven media operating unit, integrates media, data, and partnerships to deliver personalized media solutions at scale.

Key responsibilities include overseeing the development and execution of comprehensive media strategies that align with client objectives. The role involves translating audience insights into actionable plans, specifying audience targeting across various media channels, and designing connection ecosystems in collaboration with channel specialists. Additionally, the Business Director is responsible for day-to-day campaign management, ensuring alignment between clients and channel teams, and establishing measurement frameworks to assess and optimize campaign performance.

Candidates should possess extensive experience in media planning and client leadership within a media or marketing environment. A deep understanding of media theory and evidence-based planning approaches is essential, along with strong business acumen. The role demands excellent stakeholder management skills, the ability to work collaboratively with clients to define clear and measurable objectives, and proficiency in designing and implementing audience-first strategies. Leadership capabilities are crucial, as the position involves line management of the planning team and contributing to the broader planning department's initiatives.

WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees benefit from access to global networks, opportunities for continuous learning, and a culture that values innovation and excellence in media planning.