Senior Demand Generation Manager
Lawmatics, a leading legal CRM and client intake automation platform, is seeking a Senior Demand Generation Manager to spearhead its demand generation strategy. This role is integral to driving qualified leads and revenue growth, reporting directly to the Senior Vice President of Growth. The position is based in San Diego, CA, with a hybrid work schedule.
The Senior Demand Generation Manager will be responsible for overseeing Lawmatics' demand generation performance across various channels, including paid search, SEO, paid social, AI search visibility, and emerging platforms. Key duties include managing the acquisition portfolio, leading agency partners, and continuously optimizing campaigns to enhance lead quality and conversion rates. The role also involves developing compelling campaign concepts and messaging to engage target audiences effectively.
Candidates should have over five years of B2B SaaS marketing experience, with at least three years dedicated to demand generation strategy and performance. A proven track record in increasing qualified demand and driving measurable improvements in pipeline and revenue is essential. Expertise in managing paid search, SEO, paid social, and digital acquisition strategies, along with experience leading external agencies, is required. Strong analytical skills and the ability to translate complex data into actionable insights are crucial.
While specific compensation details are not provided, Lawmatics offers a comprehensive benefits package, including health, dental, and vision insurance, as well as generous parental leave. The company fosters a vibrant and engaging work environment, recognized as a 2024 Best Place to Work. Employees enjoy a hybrid work schedule, with the option to work remotely on Thursdays and Fridays.
Lawmatics is committed to employee growth and well-being, offering opportunities for professional development and a supportive workplace culture. The company has been recognized for its dedication to creating an environment where employees can thrive and contribute meaningfully to the organization's success.