LATAM Marketing Research Lead

Canva is seeking a LATAM Marketing Research Lead to join its San Francisco office. This role is integral to the marketing team, focusing on understanding and engaging Latin American customers to enhance satisfaction and retention. The position offers flexibility in work arrangements, allowing team members to choose the balance that empowers them and their team to achieve their goals.

The primary responsibilities include conducting in-depth research to comprehend the motivations of LATAM customers, analyzing the regional market and competitive landscape, and collaborating with various teams to develop and measure brand health and campaign strategies. The role also involves creating frameworks and reporting solutions to support internal decision-making and delivering actionable insights to drive growth initiatives.

Candidates should have 6-8+ years of experience in market research and insights roles, with expertise in both qualitative and quantitative research methods. A strong understanding of LATAM markets, cultural sensitivity, and the ability to simplify complex topics into actionable outcomes are essential. Proficiency with research tools and data analysis software is also required.

The position offers a competitive salary ranging from $150,000 to $208,000 USD annually, along with benefits such as equity packages, health plans, a 401(k) retirement plan with company contribution, inclusive parental leave, and an annual allowance to support wellbeing and social connection.

Canva fosters a collaborative and innovative company culture, emphasizing flexibility and trust in its team members. The company is committed to providing growth opportunities and values diversity, encouraging applications from individuals with various backgrounds and experiences.