Head of B2B Field Marketing
Canva is seeking a Head of B2B Field Marketing to lead its global field marketing function, focusing on enterprise and commercial customers. This role involves defining and executing a global field marketing strategy aligned with Canva's B2B growth priorities, and serving as the primary marketing partner to North America Sales leadership. The position reports to the Chief Marketing Officer of B2B and offers significant influence over pipeline, revenue, and go-to-market direction.
Key responsibilities include developing and owning the global field marketing strategy, managing a global team of four field marketers and contractors, designing programs to build new pipelines and accelerate qualified opportunities, and partnering closely with Demand Generation, Product Marketing, Partnerships, and Revenue Operations to ensure cohesive go-to-market motions. The role also involves managing a global field marketing budget and staying informed on industry trends and customer behavior to keep Canva ahead of the market.
The ideal candidate will have 10-15+ years of B2B marketing experience, particularly in field, regional, or integrated marketing roles at high-growth SaaS companies. Experience embedding AI tools into marketing workflows, leading field marketing at scale, building high-performing teams across geographies, and deep fluency in demand generation mechanics and marketing attribution are essential. Strong executive presence, experience managing multi-million dollar budgets, and a passion for Canva's mission are also required.
Canva offers competitive compensation, including equity packages, health benefits plans, a 401(k) retirement plan with company contribution, inclusive parental leave policy, an annual Vibe & Thrive allowance, and flexible leave options. The target salary range for this position is $200,000 to $300,000 USD.
Joining Canva means becoming part of a team redefining how the world experiences design. The company values flexibility, allowing employees to choose the balance that empowers them and their teams to achieve their goals. With a culture that celebrates moments of magic, connectivity, and fun, Canva provides an environment where professionals can thrive and make a significant impact.