Group Head eCommerce
The Group Head eCommerce at WPP Media is a senior leadership role responsible for driving comprehensive eCommerce performance across key marketplaces, with a particular emphasis on platforms like Shopee and TikTok Shop. This position involves overseeing strategy, operations, media, and affiliate growth, while managing and developing high-performing teams. As a client-facing leader, the role demands strong commercial acumen, deep marketplace expertise, and the confidence to represent the company in strategic discussions with key clients.
Key responsibilities include leading and defining the overall eCommerce strategy across various marketplaces to drive revenue, profitability, and sustainable growth. The role requires developing integrated approaches that cover onsite performance, affiliates, creators, operations, and promotions. Additionally, the Group Head eCommerce is tasked with identifying growth opportunities through data-driven insights, platform innovations, and competitive benchmarking.
The position also entails owning in-app and onsite advertising strategies for platforms such as Shopee and TikTok, including search ads, discovery ads, live ads, and product ads. Optimizing performance through budget allocation, funnel strategy, and continuous testing is essential. Staying updated with platform algorithm changes, new ad products, and best practices is crucial to maintain a competitive edge.
Candidates should possess a strong background in eCommerce marketplaces, with hands-on experience across media, affiliates, and operations. Prior experience at eCommerce companies and/or leading beauty brands is preferred. A proven track record in managing and scaling eCommerce performance for brands or clients is essential. Deep understanding of Shopee and TikTok Shop ecosystems, including in-app and onsite advertising, is required. Strong leadership and people management capabilities, along with a commercial mindset balancing growth and efficiency, are vital. The role also demands confident communication skills, analytical and structured decision-making abilities, and a high level of ownership, adaptability, and collaboration.