Director, Marketing Operations
The Director of Marketing Operations at Klaviyo is responsible for overseeing the systems, data, and processes that drive a modern, multi-faceted go-to-market strategy. This role focuses on designing and scaling marketing operations across both enterprise sales-led and product-led growth initiatives, ensuring data integrity, efficient handoffs, and measurable impact from initial contact through customer expansion.
Key responsibilities include optimizing the end-to-end lead, account, and product-qualified lead (PQL) lifecycle, encompassing scoring, routing, enrichment, and progression. The director will design scalable funnel and handoff processes in collaboration with Sales Operations and Revenue Operations to support multiple go-to-market models. Additionally, they will serve as the strategic owner of the marketing automation platform and its core integrations, proactively monitoring funnel performance and implementing system or process improvements.
The ideal candidate will have over 15 years of experience in Marketing Operations, Revenue Operations, or Go-To-Market Operations, with expertise in both enterprise sales-led and product-led growth models. Deep knowledge of marketing automation platforms, CRM systems, and modern marketing technology stacks such as Salesforce, HubSpot, LeanData, and 6Sense is essential. Proven experience in architecting and scaling lead, account, and PQL lifecycle management processes in complex go-to-market environments is required.
Klaviyo offers a competitive base salary ranging from $176,000 to $264,000 USD, depending on location and experience. The total compensation package may include participation in the company's annual cash bonus plan, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Klaviyo is committed to fostering a diverse and inclusive workplace, valuing the unique backgrounds, experiences, and perspectives each employee brings. The company empowers creators to own their destiny by making first-party data accessible and actionable, nurturing personalized experiences in e-commerce and beyond. Joining Klaviyo means becoming part of a team that is ambitious, collaborative, and focused on delighting customers.