Digital Marketing Coordinator
The Digital Marketing Coordinator at Gilbert + Tobin is a pivotal role within the firm's marketing team, focusing on enhancing the firm's digital presence and engagement. This position is based in Sydney and reports directly to the Digital Marketing Manager. Gilbert + Tobin is a leading Australian law firm, renowned for its innovative approach and commitment to excellence.
In this role, the coordinator will develop and execute digital campaigns across email, social media, and the firm's website. Responsibilities include creating, editing, and publishing digital content such as web pages, articles, and news updates. The coordinator will also manage electronic direct mail campaigns, ensuring content accuracy and consistency, and maintain website content through the content management system, aligning it with the firm's messaging. Collaboration with internal stakeholders to develop content and campaign assets is essential, as is monitoring digital performance to provide insights for improved engagement.
Ideal candidates will have experience in a professional services environment, preferably within a law firm. Strong stakeholder management skills and the ability to work collaboratively with internal teams are crucial. Familiarity with electronic direct mail platforms and email marketing processes is required, along with experience in publishing content across websites and LinkedIn. Candidates should possess excellent content editing and proofreading skills, strong writing abilities adaptable to different channels, and an analytical mindset to interpret performance data effectively.
Gilbert + Tobin offers a friendly, flexible, and professional working environment. In addition to competitive remuneration, employees enjoy benefits such as a subsidised café, gym membership, 'end of trip' facilities, exclusive retail discounts, and social events. The Sydney office is located in a sunlit, open-plan space with panoramic city views, providing easy access to public transport, restaurants, cafes, and exercise facilities.
The firm is committed to providing and maintaining a diverse and inclusive environment, where everyone feels valued and empowered to contribute. This role offers an excellent opportunity for professionals seeking to advance their careers in digital marketing within a dynamic and innovative legal firm.