Senior Social Media Strategy Manager

The Senior Social Media Strategy Manager at Beast Industries will oversee social media operations for the company's consumer packaged goods (CPG) brands, including Feastables, MrBeast Apparel, MrBeast Labs, Lunchly, and other future properties. This role is integral to shaping each brand's presence, ensuring cultural relevance, and guiding strategic execution. The position is based in Greenville, NC, and reports directly to the Head of Content.

In this role, the manager will develop social media strategies for major brand events, product launches, and seasonal campaigns, defining narratives and content approaches prior to creative execution. They will conduct ongoing trend research across platforms like TikTok, Instagram, YouTube, and emerging channels, providing the creative team with insights on timing and brand alignment. Collaborating closely with the creative team, the manager will refine content concepts, ensuring they are strategically sound and culturally relevant. Additionally, they will perform monthly competitive audits to identify opportunities and monitor brand performance through analytics tools, translating data into actionable insights.

Candidates should have 3-5 years of experience in social media strategy, content strategy, or brand strategy for consumer-facing brands. A deep understanding of social media platforms, trend forecasting, and competitive analysis is essential. The role requires the ability to adapt strategies across different product categories and audiences, as well as strong communication skills to collaborate effectively with cross-functional teams.

While specific compensation details are not provided, Beast Industries offers a dynamic and innovative work environment. Employees are encouraged to push creative boundaries and contribute to the company's mission of becoming the most impactful entertainment brand globally.

Beast Industries fosters a culture of innovation and boldness, aiming to reinvent entertainment, commerce, and the creator economy. The company values creativity, speed, and a commitment to putting viewers and customers first. This role offers an opportunity to be part of a rapidly growing company with a diverse portfolio, including digital media, philanthropy, consumer products, and innovative business initiatives.