Senior Manager, Influencer Marketing
The Senior Manager of Influencer Marketing at ALO will lead all incoming influencer campaigns requiring integrated support. This role involves collaborating closely with team members to develop international expansion strategies and roadmaps for campaigns, tracking success, and defining key performance indicators (KPIs). ALO is a company dedicated to mindful movement, aiming to bring the consciousness from yoga practice into everyday life.
Key responsibilities include executing influencer marketing campaigns from inception to completion, ensuring alignment with brand objectives. The role requires collaboration with cross-functional teams and the Director of Influencer Marketing to build comprehensive international campaign strategies. Maintaining strong relationships with global influencers and key opinion leaders to drive brand awareness and engagement is essential. Additionally, the position involves defining and tracking KPIs, overseeing the creation of campaign briefs, monitoring industry trends, managing the influencer budget, and providing regular performance reports to senior leadership.
Candidates should possess a bachelor's degree in marketing, communications, or a related field, along with over five years of experience in influencer marketing, focusing on campaign management and strategy development. Experience in the luxury fashion industry, particularly supporting Fashion Week events and managing relationships with fashion influencers, is preferred. A proven track record of successful global influencer campaigns, strong understanding of social media platforms, excellent communication skills, and an analytical mindset are also required.
The base salary range for this position is $110,000 to $130,000 per year. Actual salaries may vary based on factors such as location, experience, and performance. The total rewards package may include performance bonuses, long-term incentives, a PTO policy, and other progressive benefits.
ALO fosters a culture centered around mindful movement, encouraging employees to integrate the consciousness from yoga practice into their daily lives. The company offers growth opportunities within a collaborative and high-performing team environment, making it an appealing choice for professionals passionate about influencer marketing and the luxury fashion industry.