Senior CRM Manager
The Senior CRM Manager position at Sony Music Global is a pivotal role within the company's digital marketing team. This role is responsible for developing and executing innovative CRM strategies that enhance the relationship between Sony Music and its diverse audience. Sony Music is a world-renowned entertainment company, and this position offers the chance to work in a dynamic global organization at the forefront of music, entertainment, and digital technology.
Key responsibilities for this role include overseeing CRM campaigns from conception to delivery, managing large-scale audience segmentation and communication strategies, and leveraging data to optimize customer journeys across all digital channels. The Senior CRM Manager collaborates closely with internal stakeholders such as product, data, creative, and label teams, ensuring cohesive messaging and a best-in-class fan experience. Day-to-day work involves campaign planning, data analysis, CRM automation, and software platform management.
The ideal candidate should possess extensive experience running CRM and email marketing campaigns, preferably in a fast-paced digital or entertainment environment. A strong background in customer segmentation, marketing automation tools, and analytics is essential. Excellent project management skills, proficiency in CRM and ESP platforms, and a deep understanding of digital marketing trends will be required to succeed in this role.
Working at Sony Music brings access to a comprehensive benefits package, including health coverage, retirement plans, and a range of employee wellness programs. Employees also enjoy industry perks like exclusive access to music events, artist showcases, and ongoing learning and development initiatives.
Sony Music fosters a creative and collaborative workplace culture, where innovation and diversity are celebrated. The company offers opportunities for career growth, networking within the global entertainment industry, and the ability to work on impactful campaigns with world-famous artists and teams.