Senior Brand Protection Manager
The Senior Brand Protection Manager at ALO is responsible for safeguarding the brand by identifying and removing counterfeit and unauthorized products across both online and offline markets in the APAC region. This role requires close collaboration with domestic and global partners and a strong understanding of regional enforcement environments. Based in Shanghai, the position involves regular travel within the region.
Key responsibilities include acting as the primary APAC liaison for the Global Brand Protection team, supporting global initiatives and regional projects. The manager will develop and maintain strategic relationships with relevant authorities such as Customs, MSA, PSB, and online marketplaces to facilitate successful risk analysis and enforcement. Additionally, the role involves monitoring and responding to unauthorized resale of ALO products, conducting investigations, initiating civil and criminal actions, providing regular enforcement updates, overseeing vendor activity, and analyzing trends to support process improvements.
Candidates should have over 10 years of full-time experience in anti-counterfeiting enforcement and brand protection. A strong knowledge of intellectual property law, including civil and criminal frameworks, trademark strategy, prosecution, and use requirements, is essential. Proven experience working with law enforcement, customs, investigators, agencies, and law firms is required. Familiarity with APAC online platforms and social media ecosystems, fluency in English, and effectiveness in cross-cultural, global team environments are also necessary. The role demands a highly organized, proactive, and adaptable individual willing to work flexible hours. Candidates must be currently based in Shanghai or Hong Kong.
ALO offers a competitive compensation package, including performance bonuses, long-term incentives, a progressive paid time off policy, and various benefits supporting employee well-being. The company values mindful movement and fosters a culture that encourages better living both on and off the mat. Employees have opportunities for growth and development within a dynamic and supportive environment.