Senior Audience Development Manager - Commercial Group
The Senior Audience Development Manager - Commercial Group at Sony Music Entertainment is responsible for leading audience development strategies for CG artists, focusing on measurable growth across social media, streaming platforms, direct-to-consumer channels, and first-party data. This role involves creating and executing comprehensive digital plans that combine creative innovation with significant commercial impact. As a senior leader, the manager will establish best practices and influence artist teams and partners to enhance audience engagement and growth.
Key responsibilities include overseeing the delivery of digital and audience campaigns aligned with commercial objectives such as streaming consumption and sales, while managing budgets and access constraints. The manager will collaborate closely with artists, management, and agencies to develop compelling content strategies that resonate across various platforms, ensuring authenticity to the artist's brand and fan behavior. Additionally, the role involves managing a team of two staff members, setting direction, and overseeing the execution of digital and content plans, with a focus on DSP/social support, first-party data acquisition, creator and community strategies, and direct-to-consumer initiatives.
The ideal candidate is a senior digital leader with extensive experience in delivering commercially impactful audience and content strategies. They should possess a proven ability to influence artist management and senior stakeholders, establishing new ways of working with partners. Strong leadership skills are essential, with the capacity to prioritize effectively, manage complexity, and maximize team output. An entrepreneurial and commercially minded approach is crucial, leveraging data and insights to inform ideas, challenge assumptions, and influence decision-making confidently. A minimum of 5 years' experience in digital, audience, or marketing roles is required.
Sony Music Entertainment offers a vibrant global community where employees can channel their passion daily. The company provides a modern office environment designed to empower individuals to perform at their best, along with investment in professional growth and development. Employees have the opportunity to contribute to social impact, diversity, equity, and inclusion initiatives. Benefits include private medical coverage, a generous pension scheme, life assurance, income protection, and various music industry perks, including time off over the winter break.
Sony Music Entertainment fosters a dynamic and inclusive company culture that encourages innovation and creativity. Employees are given the space to accelerate progress, positively disrupt, and create future developments. The company values diversity and inclusion, aiming to build a workforce that reflects the diverse society it operates within. This role offers significant growth opportunities within the organization, making it an attractive prospect for professionals seeking to make a meaningful impact in the music industry.