Salesforce Business System Analyst (Integrations & Cross-Platform)
The Salesforce Business Systems Analyst (Integrations & Cross-Platform) at Point Digital Finance, Inc. plays a pivotal role in enhancing the technologies and processes that empower our account management and support teams. This position involves a diverse range of responsibilities, including process and business analysis, CRM management, marketing automation, sales enablement, quantitative analysis, technology evaluation, and team education. Collaborating closely with leaders from the marketing and production teams, the analyst will manage key components of our technology stack, such as Salesforce, telephony tools, and marketing automation platforms.
Key responsibilities include managing and optimizing the marketing and production team's technology stack, configuring integrations between Point's proprietary systems and the Salesforce ecosystem in partnership with the engineering team, and developing advanced Salesforce functionalities using Apex coding, Flows, and Lightning Web Components. The role also involves implementing AI integrations leveraging Salesforce Einstein, Data Cloud, and external AI services, conducting regular training sessions on new solutions and process changes, and building automated reporting for account management and operations leadership.
The ideal candidate will have 3–5+ years of Salesforce development experience, including proficiency in Apex, Lightning Web Components, and Flow. Strong hands-on experience with Apex, Triggers, and Flows is essential, along with proficiency in web technologies such as HTML, JavaScript, Ajax, and XML. Experience across Salesforce platforms, including Sales Cloud and Service Cloud, and proven experience integrating Salesforce with external systems using AWS, REST/SOAP APIs, Platform Events, or Change Data Capture are required. A Salesforce Certified Administrator credential or equivalent practical experience is also necessary.
Point offers a competitive salary with regular reviews and comprehensive health insurance for employees and their dependents. The company provides structured development programs, certifications, promotion tracks, and access to an educational reimbursement program to support career growth. Employees enjoy 18 holidays and hybrid work options in a supportive environment, along with company-provided Mac equipment and a one-time home office reimbursement to create a productive workspace.
At Point, we are committed to making homeownership more valuable and accessible. Our mission-driven culture emphasizes real impact and real people, with a focus on helping homeowners access their wealth and achieve financial flexibility. With over $175 million raised from top investors and a 4.7 Trustpilot rating, we are scaling rapidly and offer employees the opportunity to join us at a pivotal stage. Our hybrid collaboration model fosters strong connections through in-person moments, cross-functional teamwork, and a people-first culture that prioritizes collaboration, belonging, and shared success.