Regional Acquisition & User Growth Specialist
The Regional Acquisition & User Growth Specialist at Wellhub is a pivotal role within the Marketing team, focusing on driving user acquisition and monetization initiatives across Argentina, Chile, and Mexico. Wellhub is a global workplace wellness platform headquartered in New York City, dedicated to connecting employees worldwide with top-tier fitness, mindfulness, therapy, nutrition, and sleep services through a unified subscription model.
In this position, the specialist is responsible for mapping and documenting user journey flows for core segments, executing regional acquisition campaigns, auditing competitor positioning, and launching Event-Based Marketing (EBM) testing frameworks. The role also involves increasing regional paid subscription conversion rates through Conversion Rate Optimization (CRO) strategies, scaling top-performing EBM flows, delivering regional market insights, and collaborating cross-functionally with Sales, Customer Success, and Product teams to drive complex initiatives with measurable ROI.
Candidates should possess a strategic and analytical mindset with a deep understanding of acquisition, monetization, and digital marketing principles. Hands-on experience with CRM tools (such as Klaviyo or Braze), lifecycle marketing, marketing automation platforms, and data analysis techniques is essential. Familiarity with global and regional campaign management, experimentation, and CRO methodologies, along with a proven track record in project management, strategic planning, and cross-functional collaboration, is required.
Wellhub offers a competitive salary range of $65,000 to $85,000 ARS, adjusted for the cost of living in Buenos Aires. Benefits include a Wellhub membership providing unlimited access to fitness and wellness partners, flexible work arrangements with a focus on wellbeing, a professional development and learning budget, a collaborative and mission-driven team culture, exposure to global scale and cross-regional strategy, and health and wellness benefits.
The company fosters a culture that values wellbeing, collaboration, diverse perspectives, and creative problem-solving with real impact. Employees are encouraged to inspire and empower others by genuinely caring for their own wellbeing and that of their colleagues, bringing wellbeing to the forefront of work, and creating a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.