Product Marketing Manager - Financial Services
Similarweb is seeking a Product Marketing Manager to lead the go-to-market strategy for its Investor Intelligence business. This role is pivotal in positioning complex data products with clear, compelling messaging and enabling go-to-market teams to drive growth. The successful candidate will collaborate closely with product, sales, and marketing teams to translate technical data capabilities into meaningful outcomes for investment professionals.
Key responsibilities include developing and executing go-to-market strategies for investor-focused data products such as APIs, data feeds, integrations, and AI tools. The role involves creating sales and marketing assets like decks, one-pagers, case studies, product guides, and web content. Additionally, the Product Marketing Manager will lead product launches, feature releases, and integration rollouts, ensuring effective positioning and messaging to drive pipeline and adoption.
The ideal candidate will have at least 3 years of experience in product marketing within B2B SaaS, data, or technology sectors. Experience marketing to financial services or investor audiences is strongly preferred. Familiarity with APIs, data feeds, and technical data products is essential, along with the ability to translate complex concepts into clear, compelling messaging. A self-starter with strong cross-functional collaboration skills is highly desirable.
The base salary range for this position in New York City is $115,000 to $160,000, complemented by benefits including medical, dental, and vision insurance, a 401K plan, potential equity, an employee stock purchase plan, and paid sick and parental leave. Individual compensation is based upon qualifications and relevant experience.
At Similarweb, employees are encouraged to bring their ideas to the table, fostering an environment where initiative and meaningful change are valued. The company offers competitive compensation packages and emphasizes community through regular team outings and events. With a focus on inclusivity and diversity, Similarweb strives to create a workplace where everyone is empowered to bring their full, authentic selves to work.