Manager of Data Enrichment and GTM Plays (Hybrid)
The Manager of Data Enrichment and GTM Plays at KnowBe4 is a pivotal role within the Revenue Operations team, focusing on providing the sales team with high-quality, actionable data and structured strategies to effectively target that data. This position serves as a bridge between Sales, Marketing, and Data and Analytics (D&A) by automating lead enrichment and deploying targeted sales strategies into CRM and sales engagement tools. The role is crucial in ensuring that sales representatives spend less time on research and more time engaging with highly qualified leads.
Key responsibilities include ensuring Salesforce data is clean, accurate, and up-to-date by filling in missing fields such as job titles, contact details, firmographics, and technographics. The manager will implement automated data enrichment workflows using tools like ZoomInfo, 6sense, or Clay to reduce manual administrative burdens for sales reps. Additionally, the role involves designing structured outreach strategies tailored to specific segments, integrating enriched data directly into sales engagement tools, identifying new account opportunities, and monitoring key performance indicators to refine sales plays.
The ideal candidate will possess a bachelor's degree or equivalent work experience, with over five years of experience in sales operations, revenue operations, or data management. Expert-level knowledge of Salesforce and proficiency with tools like ZoomInfo, Clay, 6Sense, and LinkedIn Sales Navigator are essential. Strong analytical skills, the ability to collaborate with marketing and sales teams, and a methodical approach to resolving data inconsistencies are also required. Experience with Gmail, Google Docs, MS Office, and web browsers, along with excellent time management and organizational skills, are necessary for success in this role.
KnowBe4 offers a comprehensive benefits package, including company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses. The company provides a modern, high-tech, and fun work environment, emphasizing continuous professional development and a positive workplace culture.
As a global leader in Human Risk Management, KnowBe4 is trusted by over 70,000 organizations worldwide to secure their employees and AI agents. The company combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. Joining KnowBe4 means becoming part of a team that values innovation, collaboration, and making a meaningful impact in the cybersecurity industry.