LinkedIn Strategy Senior Manager
The LinkedIn Strategy Senior Manager at Wellhub will lead the company's presence on LinkedIn, focusing on enhancing brand influence and engagement within the B2B sector. This role is integral to the Social Media team based in São Paulo, contributing to Wellhub's mission of revolutionizing workplace wellness by connecting employees worldwide to top-tier fitness, mindfulness, therapy, nutrition, and sleep partners.
Key responsibilities include full ownership of Wellhub's LinkedIn channel, driving reach, engagement quality, audience growth, and supporting demand generation. The manager will develop and execute integrated organic and paid strategies in collaboration with Paid Media, Content, Communications, Brand, and Demand Generation teams. Additionally, the role involves leading executive thought leadership initiatives, managing relationships with external influencers and brand ambassadors, activating employee advocacy programs, and overseeing community engagement on LinkedIn.
Candidates should have substantial experience in social media, digital marketing, or content strategy, with a strong emphasis on B2B social platforms, particularly LinkedIn. Proficiency in English is essential for effective collaboration with global teams and stakeholders. The ideal candidate will be both a strategist and an operator, capable of defining long-term channel direction while executing daily publishing, engagement, and experimentation. Experience working closely with executives and thought leaders to develop compelling voices and consistent platforms is also required.
Wellhub offers a comprehensive benefits package, including a free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources. Employees can add up to three family members to their plan, ensuring access to wellness for those who matter most. The company also provides a complete emotional wellbeing program, healthcare coverage, flexible work options, paid time off, and paid parental leave.
Wellhub fosters a culture that values wellbeing, collaboration, and diverse perspectives. Employees are encouraged to take ownership of their roles and personal wellbeing, contributing to a supportive environment where everyone feels comfortable taking care of themselves and finding work-life balance. The company emphasizes continuous learning and offers opportunities for personal and career growth within a high-performance, inclusive, and supportive environment.