Lifecycle Marketing Manager, LATAM

Life360 is seeking a Lifecycle Marketing Manager to lead the development and execution of marketing campaigns aimed at acquiring, engaging, and retaining members in the LATAM region. Reporting to the LATAM Integrated Marketing Lead, this role focuses on Spanish, Portuguese, and English-speaking markets, playing a pivotal part in expanding Life360's international presence.

Key responsibilities include structuring the first regional lifecycle marketing plan for LATAM, managing end-to-end cross-channel campaigns (email, push, in-app messages), and collaborating with cross-functional teams to implement go-to-market plans. The role also involves defining best practices for international lifecycle marketing infrastructure, including segmentation, translations, and channel performance optimization.

The ideal candidate will have at least 5 years of marketing experience, particularly in owned media channels such as email and in-app marketing. Proficiency with digital marketing platforms, especially Braze, is essential. Experience in B2C subscription businesses, preferably app-based with a freemium model, and fluency in Portuguese or Spanish are highly preferred.

The position offers a UK-based salary range of £81,500 to £97,000, with additional equity options. Benefits include industry-leading compensation, flexible hybrid working arrangements in central London, generous holiday options with flexible PTO, bi-annual company retreats, learning and development programs, private comprehensive health and dental insurance, and free Life360 Platinum Membership for your preferred circle.

Life360 fosters a mission-driven culture guided by shared values, including integrity, direct communication, user-centric focus, and high-impact execution. The company is committed to diversity and inclusion, striving to create a workplace where everyone feels empowered to bring their authentic selves to work.