Head of Programmatic Sales
The Head of Programmatic Sales at Life360 will lead the development and execution of the company's programmatic sales strategy, focusing on activating its unique audience and inventory through direct programmatic demand. This role involves shaping the go-to-market strategy, deepening partnerships with brands, in-house teams, agency trading desks, and DSP account teams, and developing innovative programmatic solutions that deliver measurable outcomes for advertisers. The position is remote within the United States and reports to executive leadership.
Key responsibilities include developing scalable approaches across private marketplaces, curated supply, and programmatic guaranteed deals. The role involves identifying new revenue opportunities in emerging channels such as data-enabled programmatic and retail media partnerships. The Head of Programmatic Sales will own programmatic revenue performance, establish pricing frameworks, and expand relationships with DSPs, agency trading desks, and strategic buyers. Additionally, the role includes building and mentoring a high-performing programmatic sales team and fostering a culture of accountability and innovation.
Candidates should have over 12 years of experience in programmatic advertising or adtech, with significant leadership experience. Deep expertise across the programmatic ecosystem, including DSPs, SSPs, private marketplaces, programmatic guaranteed, and data-driven advertising, is essential. A proven track record of scaling programmatic revenue and building high-performing teams is required. Strong strategic thinking, excellent executive communication skills, and the ability to collaborate cross-functionally with Sales, Product, Engineering, Data Science, and Operations teams are also necessary.
The compensation package includes a base salary ranging from $109,500 to $221,000, depending on location tier, plus a sales target bonus. Benefits encompass medical, dental, vision, life, and disability insurance plans (100% paid for employees), a 401(k) plan with company matching, mental wellness programs, flexible PTO, company-wide days off, synchronized company shutdowns, learning and development programs, and equipment support for a productive remote environment. Employees also receive a free Life360 Platinum Membership and free Tile products.
Life360 fosters a mission-driven culture guided by shared values, including integrity, direct communication, member-focused experiences, and high-impact work. The company is committed to diversity and inclusion, encouraging employees to bring their authentic selves to work and make a positive difference. Life360 offers opportunities for growth and development within a collaborative and innovative environment.