Brand Media, Influencers and Partnerships Senior Manager
Life360 is seeking a highly creative Demand Creation expert to lead critical media and distribution channels that elevate our brand standing and widen our customer acquisition funnel. This individual will own our demand creation media strategy and stewardship, working with a hybrid agency partner. They will also help identify, source, and manage partnerships with influencers and other brands we wish to associate with. Additionally, they will partner with our performance media specialist to ensure cohesion and connectivity across our funnel, collaborating deeply with teams in and outside of Marketing, especially our Creative team, to ensure strong channel/message fit.
Key responsibilities include developing and optimizing paid media programs that build awareness and consideration for Life360, working with the creative team to ensure optimal channel/message fit, and bringing unique and differentiated media choices to our mix. The role also involves building a great partnership and successfully leading our media agency collaboration, identifying influential personalities for collaboration, procuring and managing influencer deals, and assessing the performance of these partnerships. Furthermore, the individual will identify brands for collaboration, outline key desired "gives/gets" for these partnerships, and land mutually beneficial deals that deliver on each party's goals.
The ideal candidate will have 7+ years of experience in brand-oriented paid media, including digital, paid social, TV/FEP/CTV, OOH, etc. A track record of creativity in media, proven experience managing 8-figure paid media budgets, and experience procuring, managing, and assessing successful influencer deals are essential. The candidate should also have a track record of successful collaboration with other brands, a deep understanding of marketing measurement methodologies, strong communication and cross-functional collaboration skills, and be comfortable operating in a fast-paced environment.
The US-based salary range for this position is $137,000 to $201,500. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. Life360 offers competitive pay and benefits, including medical, dental, vision, life, and disability insurance plans (100% paid for employees), a 401(k) plan with company matching program, mental wellness programs, flexible PTO, company-wide days off throughout the year, winter and summer weeklong synchronized company shutdowns, learning and development programs, equipment and reimbursement support for a productive remote environment, free Life360 Platinum Membership for your preferred circle, and free Tile Products.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. The company's mission-driven culture is guided by shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference. Life360 believes that different ideas, perspectives, and backgrounds create a stronger and more creative work environment that delivers better results. Together, the company continues to build an inclusive culture that encourages, supports, and celebrates the diverse voices of its employees.