Lifecycle Marketing Lead
Roofr is seeking a Lifecycle Marketing Lead to oversee the entire customer journey, from acquisition through expansion. This role is highly hands-on, requiring ownership of both strategy and execution. The successful candidate will work closely with cross-functional teams, including Revenue, Content, Product Marketing, Data, and Growth, to develop and implement data-driven campaigns that enhance customer engagement and drive revenue growth.
Key responsibilities include mapping and continuously improving Roofr's customer lifecycle by identifying trends, drop-off points, and behavior-based triggers. The Lifecycle Marketing Lead will build and optimize multi-touch, behavior-driven campaigns across various channels such as email, SMS, in-app messaging, sales sequences, and drip flows. Collaboration with Growth, Content, and Product Marketing teams is essential to test messaging, creative assets, and conversion touchpoints. Additionally, the role involves partnering with Revenue Ops and Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization. Ownership of campaign reporting and analytics across platforms like HubSpot, Amplitude, GA4, and Pendo is also required to track key metrics and translate findings into actionable optimizations.
The ideal candidate will have over four years of experience in lifecycle marketing, email marketing, or marketing operations/automation within a startup SaaS environment. Demonstrated success in building, launching, and optimizing cross-channel customer journeys is essential, along with hands-on experience with tools such as HubSpot, Amplitude, Pendo, or A deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation is required, including the ability to design, run, and interpret lifecycle tests. Strong analytical skills are necessary to translate product usage and behavior data into actionable lifecycle strategies. Excellent communication and collaboration skills are also important to drive alignment across teams. Proven use of AI tools in day-to-day workflow, across content creation, campaign analysis, and optimization, is a plus.
The compensation range for this position is between $110,000.00 and $120,000.00 CAD annually. Roofr offers a comprehensive benefits package, including flexible time off, employer-paid healthcare benefits, RRSP/401k match, and generous parental leave policy. Additional perks include an annual company retreat, learning and development opportunities, home office setup stipend, internet and phone allowance, and a remote-first culture.
Roofr fosters an amazing culture with strong financials and best-in-class company metrics. Joining the team offers significant growth opportunities, equity, and the chance to make a real impact in an extraordinary startup environment.