Head of Product Growth

Roofr is seeking a Head of Product Growth to lead initiatives that drive user acquisition, engagement, and retention. This role involves collaborating with cross-functional teams to develop and implement strategies that enhance the user experience and contribute to the company's growth objectives.

Key responsibilities include orchestrating the hybrid motion with Sales by identifying product signals indicating a contractor's readiness for a sales conversation and building playbooks to convert those signals into pipeline opportunities. The role also involves driving activation and expansion by owning the in-product experience to quickly deliver value to new contractors and designing expansion loops that promote deeper adoption and multi-product retention. Additionally, the Head of Product Growth will own the self-serve motion across transactional and subscription products, focusing on Measure+ and in-product upgrade paths, and will lead the product strategy and roadmap for Roofr Voice, the company's AI voice agent for roofing contractors.

The ideal candidate will have 8 to 12+ years of product growth experience in B2B SaaS, with a strong preference for experience in vertical SaaS. They should possess real experience building a hybrid product-led and sales-led motion, strong activation and expansion instincts, and experience working across both transactional and subscription revenue models. Proficiency in tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse is also desired. Experience building or scaling an AI-powered product is considered a meaningful differentiator.

Compensation for this role includes a salary range of $140,000 to $160,000, along with equity options. Benefits include health and commuter benefits, paid holidays, flexible time off, and Friday team lunches. The position is based in San Francisco, CA, and is an on-site role.