Legal Marketing
The United Firm, a dynamic nationwide law firm specializing in Personal Injury, Workers’ Compensation, Immigration Law, Criminal Defense, and Civil Rights, is seeking a Legal Marketing Manager for its Los Angeles office. This role is integral to the firm's Marketing Department, focusing on in-house marketing initiatives for key practice areas, including personal injury, immigration, and criminal defense, with a primary emphasis on the Hispanic market. The ideal candidate will be an analytical thinker capable of conceptualizing, executing, and designing innovative Google Ads pay-per-click campaigns to enhance the firm's online presence and client engagement.
As a Legal Marketing Manager, your primary responsibilities will include managing and expanding pay-per-click campaigns to drive revenue and profits, systematizing activities and creating processes on pay-per-click channels, and overseeing the setup, adjustments, monitoring, and reporting for digital marketing and advertising campaigns. You will work to improve click-through rates and reduce costs per click, create and manage Google Ads with substantial budgets daily, conduct keyword research with an understanding of SEO, and actively develop digital strategies that support the firm's overall marketing program. Additionally, you will generate monthly reports analyzing campaign performance and provide strategic recommendations for continuous improvement.
The position requires a minimum of four years of direct Google Ads experience with tangible results, preferably in law firm marketing, especially within personal injury. A Google Ads certification is preferred, along with a B.A. or M.B.A. in Marketing or a related field. Strong business leadership and campaign management skills are essential, as well as proficiency in Microsoft Office and Google Suite. Experience with website analysis using various analytics tools, including Google Analytics and internal reporting tools, is necessary. Familiarity with popular PPC ad platforms such as Google AdWords and Bing AdCenter is also required.
The United Firm offers a comprehensive compensation package, including medical, dental, and vision insurance, a 401(k) plan, catered lunches, complimentary parking, paid time off, and more. This role provides an opportunity to be part of a growing firm with potential for career development, allowing you to learn and develop alongside a team of professionals dedicated to excellence in the legal industry.
Joining The United Firm means becoming part of a team committed to zealous advocacy and exceptional customer service. The firm's mission is to ensure each client receives focused and personalized attention, with a strong emphasis on teamwork and a commitment to providing premier legal services. The firm is eager to welcome individuals who are passionately devoted to the practice of law and the advocacy of those in need.