Lead Product Designer
Beast Industries, founded by Jimmy Donaldson (MrBeast), is a multifaceted media and entertainment company renowned for revolutionizing digital content creation. The company operates across various domains, including digital media, philanthropy, consumer products, and innovative business initiatives, with a mission to entertain, inspire, and create significant social impact. As a Lead Product Designer, you will be among the first foundational hires, responsible for shaping the visual and experiential DNA of a new consumer membership ecosystem aimed at reaching over 100 million users. This role offers the opportunity to build a platform from the ground up, free from legacy code and design debt, powered by an AI-first mindset.
In this role, you will lead the design of a consumer app centered around the MrBeast audience, focusing on creating a highly interactive, gamified ecosystem rather than a passive content app. Your key responsibilities will include partnering directly with the Director of Engineering to define the ideal squad workflow and product roadmap, designing and testing core retention loops such as onboarding flows, achievement systems, and economy design for both digital and real-world experiences, and utilizing AI tools and agents to iterate at high velocity. You will own the end-to-end design process, from initial concept to shipping a scaled consumer product.
The ideal candidate will have a portfolio showcasing shipped products or features used by millions of people, demonstrating expertise in consumer-focused design. A strong inclination towards AI integration is essential, with experience in incorporating AI into design workflows to enhance efficiency and innovation. The role requires a blend of startup agility and big tech scalability, with the ability to build from zero with a nimble team while understanding the dynamics of scaling products to massive user bases. An action-oriented approach is crucial, thriving in ambiguity and preferring to build and ship over engaging in prolonged, process-heavy design cycles.
Beast Industries offers highly competitive equity packages for foundational hires who wish to own a piece of the business. The company promotes a hybrid culture, requiring three days per week in the Bay Area hub to collaborate closely with the team. Additional benefits include a competitive salary, generous medical (Blue Cross Blue Shield), dental, vision, and company-paid life insurance, company contributions to employee Health Savings Accounts (HSA), a 401k plan with Safe Harbor company-matching, flexible vacation policy, paid company holidays, a company-provided technology package, and relocation assistance where applicable, including travel and company-provided housing for the first 90 days.
Joining Beast Industries means becoming part of a team that is redefining entertainment and storytelling on a global scale. Every piece of content published reaches millions and influences culture in real time. This is an opportunity to lead the team that decides how those moments come to life across every screen, contributing to a legacy that inspires future generations.