Head of Programming, DTC Content
Beast Industries, founded by Jimmy Donaldson (MrBeast), is a multifaceted media and entertainment company renowned for revolutionizing digital content creation. The company operates across various domains, including digital media, philanthropy, consumer products, and innovative business initiatives. The Head of Programming, DTC Content, will play a pivotal role in shaping the creative vision and content strategy for Beast Industries' expanding portfolio of original programming. This senior leadership position reports directly to the GM and President of Beast Studios and is based in Los Angeles, CA.
In this role, the Head of Programming will define the programming vision and long-term content strategy, overseeing a diversified slate of original programming across multiple formats and genres. Responsibilities include identifying new series, recurring formats, and creator partnerships, guiding creative development from concept through launch, and collaborating with cross-functional teams such as Production, Product, Marketing, Analytics, and executive leadership. The position also involves developing programming roadmaps, building relationships with creators and industry talent, and continuously evaluating content performance to drive long-term member engagement.
Candidates should possess significant experience in leading programming, creative development, or original content strategy for digital platforms, streaming services, studios, media companies, or creator businesses. A proven track record of overseeing multiple productions or programming initiatives simultaneously is essential. Experience in developing unscripted, entertainment, or creator-led content from concept through launch is required. Strong creative judgment, the ability to identify formats and talent that resonate with audiences, and experience working cross-functionally with various stakeholders are crucial. A data-informed approach to creative decision-making, excellent communication and leadership skills, and a passion for digital entertainment and creator culture are also important.
The annual base salary for this role ranges from $170,000 to $230,000, complemented by eligibility for an annual bonus, an equity grant under the company's employee equity plan, and a comprehensive benefits package. Benefits include generous medical (Blue Cross Blue Shield), dental, vision, and company-paid life insurance, company contributions to employee Health Savings Accounts (HSA), a 401k plan with Safe Harbor company-matching, flexible vacation policy, paid company holidays, a company-provided technology package, and relocation assistance where applicable, including travel and company-provided housing for the first 90 days.
Beast Industries is redefining entertainment and storytelling on a global scale, with every piece of content reaching millions and influencing culture in real time. This role offers the opportunity to lead a team that shapes how these moments come to life across every screen, contributing to a mission that entertains, inspires, and creates significant social impact.