GTM Strategy
About HappyRobot
HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate - they make decisions, take action, and run operations autonomously across voice, email, and enterprise systems. Born in Y Combinator (S23) and backed by a16z and Base10 with over $60M raised, we power critical operations for global enterprises worldwide.
Our platform is battle-tested in the most demanding environments - where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.
ROLE OVERVIEW
We’re looking for a strategic, analytical, and execution-driven Go-to-Market (GTM) Strategist based in San Francisco to help shape our next phase of expansion. This role focuses on building and scaling new revenue pathways — including launching new verticals, entering new geographies, and developing high-impact partnerships — and is ideal for someone who thrives at the intersection of strategy and hands-on execution.
WHAT YOU’LL DO
- Identify, evaluate, and prioritize new industry verticals for expansion.
- Conduct market sizing, competitive analysis, and ideal customer profile definition.
- Build tailored GTM motions, value propositions, and activation plans for each vertical.
- Build frameworks for assessing new geographic markets and recommend country-level entry strategies.
- Partner with leadership to develop launch plans that include distribution, pricing, compliance considerations, and localization.
- Support on-the-ground activation by coordinating with Sales, Marketing, and Product.
- Source, evaluate, and structure partnerships across technology, distribution, channel, and ecosystem players.
- Build business cases, negotiate partnership structures, and...