Engagement Marketing Strategist
The Engagement Marketing Strategist at Modern Health serves as a strategic partner to the Client Management organization and is a key member of the Member Engagement Marketing team. This fully remote role focuses on enhancing Modern Health's awareness, registration, and meaningful member engagement within client populations. The strategist integrates audience strategy, lifecycle marketing, behavioral insights, messaging, and channel planning to transform client and member communication needs into actionable recommendations and execution plans. This position is ideal for a marketer who can navigate between strategic consultation, campaign planning, execution, and performance analysis.
Key responsibilities include collaborating closely with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities. The strategist develops client-specific communication strategies and campaigns aimed at improving awareness, activation, ongoing engagement, and re-engagement in line with client priorities and agreements. They provide Client Managers with strategic recommendations, campaign plans, and data-informed insights to support client-specific goals. Additional duties involve advising on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement, as well as supporting client launches, open enrollments, benefit changes, new-hire moments, and other high-impact opportunities to drive awareness and utilization. The strategist also develops custom communications and marketing recommendations, balancing client objectives, member needs, operational feasibility, and brand standards, and builds repeatable playbooks, toolkits, templates, and frameworks to scale engagement strategies across clients, populations, and global regions. Utilizing campaign and population data, they identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies.
Candidates should have 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field. Experience in developing communication or engagement strategies for multiple audiences, customers, clients, or market segments is essential. Proficiency in planning and executing multi-touch, multi-channel campaigns, with an understanding of how audience, message, timing, and channel work together, is required. Strong strategic consulting skills, excellent written and verbal communication abilities, and comfort using data and performance insights to make recommendations and improve campaign effectiveness are necessary. Strong project management and organizational skills, with the ability to manage multiple clients, priorities, and stakeholders in a fast-moving environment, are also important. The role requires the ability to influence without authority and build alignment across cross-functional teams.
Compensation for this role ranges from $81,000 to $119,400 annually, depending on experience and qualifications. Benefits include medical, dental, and vision insurance, flexible time off, parental leave, a professional development stipend, a 401(k) plan, an annual wellness stipend, and a new hire stipend. Modern Health is a fully remote workforce and a hyper-growth company, recognized for its excellence with awards such as World’s Most Innovative Companies of 2023 by Fast Company and the 2023 Well-Being Trailblazer Award. The company fosters a culture centered around high empathy and high accountability, with a drive to win. Modern Health emphasizes transparent communication, continuous feedback, and a supportive and diverse environment. The company operates in a fast-paced environment, empowering employees to make decisions, experiment, iterate, and repeat until achieving success.
Modern Health is a mental health benefits platform for employers, offering employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. The company is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures, and has raised more than $170 million in less than two years, making it the fastest entirely female-founded company in the U.S. to reach Unicorn status.