Director of Social Media, X
The Director of Social Media, X at Beast Industries is responsible for managing and expanding the company's presence on the X platform, including Threads. Reporting to the Head of Social Content and collaborating with the Chief Communications Officer, this role works closely with video, editorial, and talent teams to enhance the brand's real-time engagement and grow its substantial following. The position is based in New York, with a preference for candidates in Greenville, NC, though remote applicants in the U.S. who can travel frequently are also considered.
Key responsibilities include overseeing the publishing calendar, creating and scheduling daily posts, selecting video clips for the platform, adapting content for Threads, engaging with the community in real-time, and developing branded content that mirrors the brand's organic style. The role also involves coordinating with other social media teams to ensure cohesive launches and monitoring brand sentiment to inform strategic decisions.
Candidates should have 4 to 8 years of experience managing social media, particularly on X or Twitter, with at least 2 years as the primary owner of a large account (1M+ followers). Experience in real-time environments such as sports leagues, major media brands, gaming organizations, or top entertainment companies is preferred. Exceptional short-form copywriting skills, the ability to produce or direct short-form video content, and a deep understanding of platform analytics are essential.
Beast Industries offers a competitive salary, generous medical, dental, and vision insurance, company-paid life insurance, contributions to Health Savings Accounts, a 401k plan with company matching, flexible vacation policies, and a company-provided technology package. Relocation assistance is available where applicable, including travel and company-provided housing for the first 90 days.
Joining Beast Industries means becoming part of a dynamic team that is redefining entertainment and storytelling on a global scale. Every piece of content published reaches millions and influences culture in real time, providing an opportunity to lead initiatives that shape how moments come to life across various platforms.