Director of Digital FP&A
The Director of Digital FP&A at Alo Yoga will lead financial planning and decision support for the company's rapidly growing digital business and core technology investments. This role involves close collaboration with senior leaders across Digital Marketing, Product, IT, and Digital Operations to drive clarity, rigor, and impact across digital channels and tech initiatives. As a key member of the financial strategy team, the Director will translate financial insights into actionable business strategies to support Alo Yoga's mission of redefining wellness.
Key responsibilities include leading all financial planning, budgeting, and forecasting activities for Alo's digital channels and enterprise technology functions. The Director will serve as the lead finance business partner to various teams, guiding strategic investment decisions to drive growth and optimize the bottom line. This role also involves owning the consolidated digital P&L, tracking tech-related capital and operational expenditures, and developing investment frameworks and scenario models for acquisition spend, website performance, infrastructure scaling, and technology initiatives. Additionally, the Director will build and lead a high-performing team, prepare management materials, and drive automation and systematization of reporting tools.
The ideal candidate will possess a bachelor's degree in Finance, Economics, Accounting, or a related field, with an MBA or CPA preferred. They should have 10-15 years of progressive experience in FP&A, including at least 3 years supporting digital and/or technology functions in a CPG, retail, or DTC environment. A strong grasp of digital KPIs such as CAC, LTV, AOV, ROAS, and conversion rate, along with an understanding of technology cost structures, is essential. Experience partnering with CRM, merchandising, and operations teams to evaluate and influence performance, proven ability to lead teams and influence cross-functional stakeholders, and high proficiency in Excel and financial modeling are also required.
The base salary range for this position is $175,000 to $225,000 per year, with actual salaries varying based on factors such as location, experience, and performance. Additional rewards may include performance bonuses, long-term incentives, a PTO policy, and a variety of progressive benefits.
Alo Yoga fosters a culture centered around mindful movement and wellness, aiming to make a positive impact on individuals and communities. The company offers growth opportunities within a rapidly expanding brand that is redefining wellness, providing a dynamic and collaborative work environment for its employees.