Director of B2C Marketing & Monetization
The Director of B2C Marketing & Monetization at Similarweb will lead the marketing strategy for a diverse portfolio of B2C products, including mobile apps, websites, and browser extensions. This role involves overseeing growth, brand development, and monetization efforts, while managing a high-performing team to achieve scalable and measurable results.
Key responsibilities include developing and executing comprehensive marketing strategies aligned with user growth, engagement, retention, and revenue goals. The director will lead performance marketing across various channels such as Google, Meta, and TikTok, drive organic growth through SEO and content strategies, and optimize the customer lifecycle through CRM and marketing automation. Additionally, the role involves evolving monetization strategies across subscriptions, freemium models, and ad monetization, as well as building partnership and distribution programs.
Candidates should have 5–10+ years of experience in B2C marketing leadership roles with a strong track record in performance-driven environments. Proven success in managing multi-channel marketing, strong analytical capabilities, and experience with B2C monetization models are essential. Leadership experience in building and managing teams, strategic thinking, and excellent communication skills are also required. A bachelor's degree in Marketing, Business, Economics, or a related field is necessary; an MBA is advantageous.
Similarweb offers competitive compensation packages, regular team outings, and opportunities for career development. The company fosters an inclusive work environment that values diversity and mutual respect, providing employees with the resources to bring their ideas to the table and create meaningful change within the organization.
Joining Similarweb means becoming part of a company with global reach and ambitious growth goals. Employees have the opportunity to work with a powerful digital intelligence platform, collaborate with talented colleagues, and contribute to the company's ongoing success in the digital intelligence industry.