Digital Marketing Manager, Paid Social
Gong is seeking a Digital Marketing Manager to lead and expand its paid social programs across LinkedIn and Meta platforms. This role is integral to the Growth Marketing team, reporting directly to the Director of Growth, and focuses on driving inbound growth by capturing new leads, generating pipeline, accelerating deal velocity, and fostering growth across key business segments. Gong is a company dedicated to transforming revenue teams through AI-powered solutions, offering a dynamic environment for professionals passionate about innovation and impact.
The Digital Marketing Manager will be responsible for developing and executing comprehensive paid social strategies aligned with overarching growth objectives. Key duties include managing agency partnerships to optimize campaign structures, experimentation roadmaps, messaging, and creative direction. The role also involves collaborating with segment teams to translate account and expansion strategies into targeted paid social campaigns, as well as designing and leading test-and-learn programs to refine audience engagement and creative approaches. Additionally, the manager will oversee reporting and analytics to measure pipeline contribution, conversion velocity, return on ad spend (ROAS), and stage-level performance, providing regular performance insights to leadership and stakeholders.
Candidates should possess 5–8 years of B2B digital marketing experience, with a strong background in managing paid social programs within fast-paced SaaS or high-growth environments. Essential qualifications include the ability to tailor strategies and investments by business segment, experience in reporting and measurement to inform strategic decisions, and proficiency in working with agency partners and cross-functional teams. Familiarity with account-based marketing and analytics platforms such as Demandbase or 6sense, LinkedIn Campaign Manager, Meta Ads Manager, Salesforce, Marketo, Google Analytics, and business intelligence tools like Tableau or Looker is also required.
Gong offers a comprehensive benefits package, including a variety of medical, dental, and vision plans tailored to employees and their families. Additional perks encompass a flexible wellness stipend, mental health benefits covering therapy and coaching, a 401(k) program, education and learning stipends, flexible vacation time, paid parental leave, quarterly company-wide recharge days, and a work-from-home stipend to support a healthy work-life balance.
Joining Gong means becoming part of a company built on innovative products, ambitious goals, and a team that values transparency, trust, and collaboration. Employees have the opportunity to make a visible impact, grow professionally, and contribute to shaping the future of revenue intelligence in an environment that encourages big dreams and fast-paced execution.