Digital Content and Search Strategist Warsaw Hub

The Digital Content and Search Strategist role at Clifford Chance's Warsaw Hub focuses on developing and implementing the firm's content strategy to enhance organic visibility across traditional search engines and emerging AI-driven discovery channels. This position is integral to the Brand, Communications, and Public Affairs team, collaborating with global and regional colleagues to drive brand growth and engagement.

Key responsibilities include defining and owning the global content strategy for the firm's website, ensuring alignment with audience needs and digital best practices. The strategist will develop content models, taxonomies, and metadata standards to support search optimization and user journeys. Additionally, the role involves leading the firm's organic search strategy, encompassing technical SEO, on-page optimization, and content organization, as well as building frameworks to ensure content visibility in AI-generated answers.

The ideal candidate will possess strong expertise in SEO, content architecture, and digital marketing strategies. Experience with content governance frameworks, technical SEO, and collaboration with cross-functional teams is essential. Proficiency in working with developers, data analytics, and understanding of structured data compliance will be advantageous.

Clifford Chance offers a dynamic and interconnected global network, providing opportunities for professional growth and collaboration with industry-leading professionals. The Warsaw Hub exemplifies the firm's commitment to technological innovation and operational excellence, offering a high-performing culture recognized for delivering value to world-leading clients.