Demand Generation Marketing Manager
Motive, formerly known as KeepTruckin, is a technology company founded in 2013, headquartered in San Francisco, California. The company specializes in AI-powered fleet management solutions, serving nearly 100,000 customers across various industries, including transportation, logistics, construction, and agriculture. Motive's platform integrates driver safety, fleet management, equipment monitoring, spend management, and workforce management into a single system.
The Demand Generation Marketing Manager will be part of Motive's marketing team, focusing on the Mid-Market segment. This role involves planning, executing, and optimizing programmatic Account-Based Marketing (ABM) campaigns and full-funnel demand generation initiatives. The manager will collaborate closely with content marketing, customer marketing, and product marketing teams to align campaigns with the buyer's journey and ensure effective targeting and messaging.
Key responsibilities include developing campaign and creative briefs, managing end-to-end execution of select channels such as webinars and sales plays, and partnering with sales teams to align marketing efforts with sales priorities. The manager will also evaluate campaign performance, make strategic decisions based on data, and leverage AI tools to enhance campaign personalization and efficiency.
Candidates should have experience in demand generation marketing, particularly within the Mid-Market segment, and possess a strong understanding of the buyer's journey. Proficiency in developing campaign strategies, collaborating with cross-functional teams, and utilizing AI tools for marketing optimization is essential. The role requires a proactive approach to problem-solving and the ability to adapt to a fast-paced, evolving environment.
This position offers a competitive salary and benefits package, including health insurance, retirement plans, and opportunities for professional development. Motive fosters a dynamic and inclusive company culture, emphasizing innovation, collaboration, and continuous learning. Employees are encouraged to contribute ideas, take ownership of projects, and grow within the organization.
Joining Motive provides an opportunity to be part of a rapidly growing company at the forefront of AI-driven fleet management solutions. The Demand Generation Marketing Manager will play a pivotal role in driving the company's growth and success in the Mid-Market segment. This role offers the chance to work with a talented team, influence marketing strategies, and make a significant impact on the company's objectives.