Demand Generation Manager
The Demand Generation Manager at Wellhub is a pivotal role within the company's marketing team, focusing on driving revenue growth through strategic demand generation initiatives. Wellhub, headquartered in New York City with a global presence, is dedicated to revolutionizing workplace wellness by connecting employees to a comprehensive suite of fitness, mindfulness, therapy, nutrition, and sleep resources through a unified subscription platform. The company values collaboration, diverse perspectives, and a passion for creating impactful solutions that promote a healthier, more balanced world.
In this role, the Demand Generation Manager will lead regional revenue marketing strategies, emphasizing demand generation and lead nurturing to convert potential clients into Marketing Qualified Leads (MQLs). Key responsibilities include managing and optimizing CRM workflows, executing email campaigns, organizing webinars, and overseeing co-marketing initiatives. The manager will collaborate closely with sales, content, and product marketing teams to align strategies and achieve revenue objectives, directly impacting pipeline generation and sales opportunities.
Candidates should possess expertise in CRM systems, particularly HubSpot, and have a strong understanding of B2B demand generation tactics, including email marketing, webinars, and A/B testing. Proficiency with marketing and analytics tools such as Google Workspace, Amplitude, Salesforce, and HubSpot is essential. Experience in revenue marketing, managing multi-channel campaigns, and fluency in English are mandatory requirements for this position.
While specific compensation details are not provided, Wellhub offers a comprehensive benefits package that includes thoughtful benefits, emotional wellbeing resources, and a culture that empowers employees to prioritize their health and work-life balance. The company is committed to fostering a supportive environment where team members can thrive both professionally and personally.
Joining Wellhub means becoming part of a dynamic team dedicated to making every company a wellness company. Employees are encouraged to bring wellbeing to the forefront of work, creating a supportive environment where everyone feels comfortable taking care of themselves and finding work-life wellness. This role offers the opportunity to contribute to a mission that positively impacts millions of people globally, promoting a healthier and more balanced world.