Art Director, Viral Marketing
The Art Director, Viral Marketing at MrBeast is a pivotal role within the Viral Marketing team, responsible for leading the visual direction of various marketing campaigns. This position involves close collaboration with a Copywriter partner to develop and execute compelling visual concepts across multiple platforms, including owned properties, merchandise, short-form content, and large-scale campaigns. Reporting directly to a Creative Director, the Art Director ensures that all visual outputs align with the brand's high standards and effectively engage the target audience.
Key responsibilities include partnering with a Copywriter to develop and pitch concepts for various viral marketing verticals, translating creative ideas into visual identities and design systems, and overseeing production elements such as lighting, casting, wardrobe, and set design. The Art Director is also tasked with presenting visual concepts to Creative Directors and senior leadership, creating visual explorations to aid in evaluating and communicating creative ideas, and ensuring all visual outputs meet the brand's strict production and editing standards. Additionally, the role involves collaborating with Production and Post Production teams to translate design systems into finished executions and working with external designers, illustrators, animators, agencies, and vendors when specialized creative support is needed.
Candidates should possess professional experience as an Art Director within entertainment, digital media, advertising, or fast-moving creative environments. A strong portfolio demonstrating conceptual thinking, visual judgment, and art direction across various mediums is essential. Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere, is required. Strong proficiency in generative AI tools, such as Gemini and Midjourney, with advanced prompt engineering skills, is also necessary. Attention to detail, balancing speed with high-quality craftsmanship across production elements, and a deep understanding of the visual language and hierarchy of social media and YouTube are crucial. Experience collaborating closely with writers, Creative Directors, producers, and multidisciplinary teams, along with strong presentation and pitching skills, is highly valued.
The base salary for this role ranges from $118,000 to $148,000 per year, with additional compensation including an annual target bonus and eligibility for the employee equity plan. Comprehensive benefits include generous medical (Blue Cross Blue Shield), dental, vision, and company-paid life insurance, company contributions to employee Health Savings Accounts (HSA), a 401k plan with Safe Harbor company-matching, flexible vacation policy, paid company holidays, a company-provided technology package, and relocation assistance where applicable, including travel and company-provided housing for the first 90 days.
MrBeast, officially known as Beast Industries, is a multifaceted media and entertainment company founded by Jimmy Donaldson, widely recognized as MrBeast. The company is renowned for revolutionizing digital content creation and operates across various domains, including digital media, philanthropy, consumer products, and innovative business initiatives. Joining MrBeast offers the opportunity to be part of a dynamic and innovative team that is redefining entertainment and storytelling on a global scale.