VP of Marketing

InKind is a rapidly growing company at the intersection of hospitality, fintech, consumer technology, and loyalty, aiming to transform the way restaurants access growth capital and build relationships with their guests. The company is seeking a Vice President of Marketing to lead and execute its marketing strategy across various functions, including growth, brand, lifecycle, acquisition, retention, content, partnerships, and product marketing. This role is pivotal in establishing InKind as a market-leading brand in the dining and hospitality sector.

The VP of Marketing will be responsible for developing and implementing strategies to drive InKind's next phase of rapid growth. This includes building scalable acquisition and engagement models, optimizing diversified acquisition strategies across multiple channels, and establishing clear performance expectations across the marketing funnel. The role also involves owning key growth metrics such as customer acquisition cost, conversion rates, activation, retention, repeat behavior, frequency, and lifetime value.

Candidates should have experience in leading hyper-growth companies and possess a deep understanding of how marketing strategies, organizational structures, channels, brand, technology, and operating models evolve as a company transitions from high growth to market leadership. The ideal candidate will have a proven track record in building and scaling marketing functions, with expertise in brand building, customer acquisition, and lifecycle marketing. Strong leadership skills and the ability to balance aggressive growth with disciplined economics and sustainable customer value are essential.

While specific compensation details are not provided, InKind offers a dynamic and growth-oriented environment with opportunities to make a significant impact in the hospitality and fintech sectors. The company is committed to fostering a culture of innovation, collaboration, and community engagement, providing employees with the chance to contribute to the success and expansion of a rapidly growing brand.

Joining InKind offers the opportunity to be part of a transformative company that is reshaping the dining experience by connecting consumers with restaurants in meaningful ways. The role provides a platform to lead marketing initiatives that drive growth, build brand recognition, and enhance customer engagement in a fast-paced and evolving industry.