SVP Search, Practices

The Senior Vice President (SVP) of Total Search at WPP Media is a pivotal leadership role within the UK senior leadership team, responsible for setting the strategic direction and driving growth for the Total Search practice across agencies, clients, and personnel. This position operates within the Media Management & Delivery function, leading both the operational and strategic evolution of Search by unifying Paid and Organic disciplines and advancing WPP Media’s transition into Generative Engine Optimization (GEO) as search becomes increasingly influenced by AI and Large Language Models.

Key responsibilities include embodying an integrated WPP Media approach, fostering collaboration across client teams, practices, solutions, and technology teams to ensure Total Search functions as a fully integrated component of client offerings. The SVP will lead the implementation of the Total Search strategy for the UK, achieving financial and commercial objectives across Paid Search, Organic Search, and Generative Engine Optimization services. Additionally, the role involves developing and executing talent strategies to attract, retain, and develop top industry capabilities for the practice.

The ideal candidate will possess extensive experience in leading search strategy or related functions at a senior level, with a proven track record of managing large, complex client portfolios. A deep understanding of the evolving search landscape, including AI and Large Language Models, is essential. Demonstrated ability to lead and develop senior leaders, exceptional executive presence, and strong communication skills are also required.

WPP Media offers a dynamic and collaborative work environment, investing in employees to help them achieve their best work. Employees have access to the global WPP Media and WPP networks to pursue their passions, expand their networks, and stay at the forefront of marketing and advertising. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Joining WPP Media means becoming part of a culture that values creativity, collaboration, and connection. The company has adopted a hybrid approach, with teams in the office around four days a week, fostering an environment where employees can thrive and contribute to shaping the next era of media.