Strategy Lead
The Strategy Lead at WPP Media is responsible for developing innovative media strategies for a prestigious automotive client across the UK and overseas markets. This role focuses on translating the client's modern luxury vision into actionable media plans that drive desire and deliver exceptional results. The Strategy Lead will define strategic frameworks, uncover deep consumer insights, and leverage WPP Open's capabilities to create personalized, immersive brand experiences that connect with high-value audiences.
Key responsibilities include leading the development of localized media strategies for the client's sub-brands, identifying key consumer insights and market trends, and championing innovative approaches to media planning. The Strategy Lead will act as a trusted advisor to senior client stakeholders, facilitate strategic workshops, and present compelling strategic narratives. Collaboration with WPP's multi-agency teams is essential to ensure integrated campaign planning and strategic consistency across all media channels.
The ideal candidate will have significant experience in media strategy, particularly within the luxury automotive sector. They should possess strong analytical skills to interpret market data and consumer behavior, excellent communication abilities to articulate complex strategies, and a proven track record of leading cross-functional teams. Proficiency in leveraging AI, data, and technology for media planning is highly desirable.
WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees have access to the global WPP network, providing opportunities for professional growth and development. The company emphasizes work-life balance with flexible working arrangements and comprehensive benefits, including competitive medical insurance, retirement plans, and generous paid time off.
Joining WPP Media means becoming part of a culture that values innovation and excellence. The company is committed to building better futures for its people, clients, and communities through the power of creativity. This role offers the opportunity to work on high-profile accounts, collaborate with top talent, and contribute to transformative media strategies in the luxury automotive industry.