Strategy Director at WPP Media
The Strategy Director at WPP Media plays a pivotal role within the Strategy & Growth team, focusing on developing and delivering innovative media strategies and communication plans for a diverse client portfolio. This position emphasizes a holistic approach, integrating paid, owned, earned, and shared media channels to drive measurable growth and innovation. The role is based in Copenhagen, Denmark, and reports directly to the Executive Strategy Director.
Key responsibilities include contributing to and executing the strategic direction for media strategy and innovation, ensuring comprehensive excellence across all media channels. The Strategy Director will support the Practice Lead for Communication Planning in defining and implementing standardized planning methodologies aligned with both Nordic and global strategies. A significant aspect of the role involves actively utilizing and promoting AI tools and WPP's bespoke technology solutions throughout all stages of media strategy and planning. Maintaining rigorous quality standards for media and communication planning deliverables is also essential.
The ideal candidate will have demonstrated expertise in developing and implementing holistic media strategies across paid, owned, earned, and shared media channels, with a strong understanding of their interplay. Experience in orchestrating integrated campaigns that leverage all relevant media types for maximum impact is crucial. Proficiency in leveraging AI tools and bespoke technology platforms for media strategy and planning is highly valued. Strong analytical skills, the ability to translate complex data into actionable insights, and exceptional communication and interpersonal skills are also required.
WPP Media offers a dynamic and collaborative work environment focused on continuous development, providing opportunities for personal and professional growth. Employees have access to cutting-edge AI tools and bespoke technology platforms, enabling them to stay at the forefront of media strategy and planning. The company fosters a culture of innovation and excellence, encouraging team members to contribute to thought leadership and organizational learning.
Joining WPP Media means becoming part of a global network of professionals dedicated to delivering transformational growth for clients through innovative media solutions. The company values strategic thinkers who are passionate about the evolving media landscape and eager to leverage new technologies. With a commitment to fostering a collaborative and fast-paced agency environment, WPP Media provides a platform for individuals to thrive and make a significant impact in the field of media strategy.