Senior Manager, Paid Media (12 Month FTC)

The Senior Manager, Paid Media at WPP Media's Goat Agency will lead the planning, activation, and optimization of high-performing paid social campaigns for a diverse client portfolio. This role is pivotal in shaping paid social strategies and managing end-to-end campaign delivery to achieve measurable client objectives.

Key responsibilities include overseeing daily paid media management across multiple campaigns, mentoring junior team members, optimizing social campaigns across various channels, and driving ROI and trackable conversions. The role also involves tracking conversion and pixel implementation, explaining paid strategies to clients, attending pitches for prospective clients, and ensuring the successful delivery of paid media campaigns.

Candidates should have over three years of paid media experience, with in-depth knowledge of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Strong analytical skills are essential for analyzing campaign performance data and making data-driven decisions. Excellent communication skills are required to effectively interact with clients and team members. A proven track record in developing and executing effective paid social strategies that drive client results is necessary, along with experience managing large budgets across multiple social campaigns.

WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters an inclusive culture with various employee resource groups and frequent in-office events to showcase team achievements and celebrate milestones.

The Goat Agency, a leading brand within WPP Media, specializes in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognized as a global leader, the agency delivers award-winning campaigns in over 70 countries, with a team of over 650 social natives worldwide. The agency creates ambitious influencer programs, from tactical activations to long-term partnerships, designed to drive awareness, engagement, and conversions across the full marketing funnel.