Senior Manager, Brand Marketing
Radar is seeking a Senior Manager of Brand Marketing to lead and shape the company's brand narrative. This pivotal role is part of a newly established function within Radar, a company dedicated to transforming retail through innovative technology. The Senior Manager will collaborate closely with teams across Commercial, Product, Customer, and the RFID Center of Excellence to craft and communicate a cohesive and compelling brand story.
In this role, the Senior Manager will be responsible for developing and maintaining Radar's brand positioning, messaging hierarchy, tone of voice, and visual identity. They will create and manage a messaging architecture that ensures all teams have a clear and consistent approach to communicating Radar's value proposition. Additionally, the Senior Manager will translate complex subject matter expertise into externally ready language that is credible, clear, and on-brand.
The Senior Manager will also build and maintain templates, brand guidelines, and self-serve toolkits to enable the broader organization to communicate consistently with external partners. They will oversee the redevelopment and ongoing content management of Radar's website, LinkedIn presence, and press materials, ensuring strategic and effective execution. Partnering with PR agencies, the Senior Manager will maximize the value of founder visibility, major announcements, and earned media opportunities.
This role requires a strategic thinker with hands-on execution capabilities, capable of developing and executing campaigns across owned and earned channels to build brand awareness and support commercial momentum. The Senior Manager will track and report on campaign performance, using data-driven insights to inform future strategies and ensure consistent market presence.
Radar is a mission-driven company committed to transforming retail with cutting-edge technology. The company values collaboration, high impact, clear communication, balanced lives, and diverse perspectives. Joining Radar offers the opportunity to work on a large, unsolved, technically challenging problem with an ambitious team building category-defining technology.