Senior Product Marketing Manager
The Senior Product Marketing Manager at RADAR will lead the internal product marketing function, focusing on positioning, messaging, competitive analysis, and sales enablement. This role is pivotal in equipping the commercial team with accurate and effective materials to engage enterprise retail clients. RADAR is a fast-growing startup revolutionizing physical retail by combining RFID and AI technologies to enhance in-store experiences.
Key responsibilities include defining and maintaining product positioning and messaging across various segments and buyer personas, ensuring alignment with current product capabilities. The role involves building and managing a comprehensive sales enablement library, encompassing pitch decks, capability overviews, ROI frameworks, and competitive intelligence materials. Additionally, the manager will lead product launch processes, coordinate cross-functional readiness, and develop retailer-facing materials to support customer experience initiatives.
Candidates should have over seven years of product marketing experience, with at least three years in a B2B enterprise context. Essential skills include the ability to develop clear product positioning for complex platforms, experience in creating and maintaining a practical sales enablement library, strong competitive intelligence capabilities, and excellent written communication skills. Comfort in collaborating with product teams to translate technical capabilities into business-relevant messaging is also required.
The position offers a base salary range of $170,000 to $200,000, with individual compensation determined by factors such as location, skills, experience, and education. Additional benefits include equity, comprehensive medical and dental coverage, life and disability benefits, a 401(k) plan, flexible time off, and paid parental leave.
RADAR fosters a mission-driven and collaborative culture, emphasizing clear communication, balanced lives, diverse perspectives, and empathy-driven design. Employees are encouraged to make meaningful contributions from day one, with opportunities to shape the future of the product and company.